We help companies and brands choose the right vector of movement to achieve marketing goals. 

We determine effective channels for attracting customers, develop/update UTP, optimize network activity.

Most companies understand the importance and power of digital marketing tools, but use them in stages without a clearly developed strategy. Ultimately, this approach does not bring the expected results.

A comprehensive digital strategy is the best way to plan ahead in order to take the lead in front of competitors and prepare for market challenges, using the most modern methods and trends of Internet marketing.

How does the development of a digital strategy help to develop a business?

An internet marketing strategy defines the company’s priority goals for future investments in digital technologies to make your business more competitive, and also enables:

Determine direction and timeline

You know exactly where to go and how long it will take

Focus on goals

You are not distracted by everything in a row, but you go to one set goal

Effective use of resources

only what is really needed and effective

Measure success

A strategy gives you clear KPIs. You always know how much traffic, leads and sales you need

An effective online marketing strategy is flexible and adaptable, designed to minimize risk and address the following challenges:

• increase brand recognition;
• increase sales/profits;
• enter a new market.

When you have a clear plan to follow, you know how to scale your business and achieve your business goals, it allows you to save time, allocate resources, budgets and compete with industry leaders.

The Internet environment, algorithms of search and advertising systems are constantly changing, which can negatively affect your marketing if you do not react to these changes in time. We help you quickly adapt to new trends, our goal is to define your goals and make sure that the strategy leads the business in the right direction.

What are the types of strategies?

Each strategy is based on the goals of the previous one, moving from the company’s business strategy

Formed by the agency

Channel strategy

Developed strategy for a specific promotion channel

Media strategy

Includes channel selection and media planning for each channel

Communication strategy

Includes positioning what content to deliver value to the audience

Formed by the client

Marketing strategy

Includes goals for each product

Business strategy

Establishes business goals, sales

and revenue goals

Stages of digital strategy development

When developing a strategy, we look at the following aspects:

1. Based on your target audience, we do segmentation:

• divide the audience into groups (persons);
• explore possible new CA segments and stages of the decision-making process;
• CJM (customer journey);
• analyze audience requests;
• we study the main obstacles preventing the audience from making a purchase;
• we form hypotheses that stimulate the target audience to purchase;
• we offer performance indicators for each stage of the sales breakthrough (KPI).

1. We develop positioning and UTP:

• determine product positioning;
• highlight the UTP of the company compared to competitors;
• we formulate the UTP of the product in the “feature-benefit” format for the CA segments;
• we develop product packaging design;
• we create motivating factors for various channels and segments of the CA.

1. We create a strategy in Digital channels (media strategy).

We are developing a plan to attract customers through various channels:

• optimization for search engines (SEO);
• promotion in Google GDN;
• targeted advertising in social networks;
• content marketing (blogging);
• social networks;
• advertising in thematic communities;
• guerrilla marketing;
• we set performance indicators (KPI) for each channel.

What are the goals of the strategy?

1. Selection of the target market

• Is it worth entering the market?
• What is the market potential?
• What marketing activities are used by competitors?
• What are the pain points and motivations of consumers?

1. Selection of digital promotion channels

• Which promotion channels are better to use?
• What should be the budget and media plan to achieve marketing goals?

1. Search for growth points in the current market

• What can be done better compared to competitors?
• What are the growth points for the company’s sales?

1. Search for new niches and products

• Which market should you choose first?
• What are the barriers to entering the market?
• What are the market trends and what can be done to make the product successful in the new market?

For whom the service will be useful

Retail

Finances

Health care

Real estate

Auto business

Others

What will you get as a result?

• Plan of specific steps (actions, channels)
• Analysis of required budgets (month, year)
• Assessment of development opportunities
• Action schedule by month
• Forecast of digital results in selected marketing channels (media plan)
• Estimated return on investment (TBD)

Digital Marketing Strategy Services

Unlock the full potential of your marketing efforts with Yakovenko Agency’s digital marketing strategy services. Our team specializes in helping companies and brands navigate the digital landscape to achieve their marketing goals effectively.

Key Benefits:

1. Strategic Direction: We assist companies and brands in identifying the most suitable direction to achieve their marketing objectives. By conducting thorough analysis and understanding your unique needs, we develop a strategic roadmap to guide your digital marketing initiatives.
2. Channel Selection: With a myriad of digital channels available, choosing the right ones can be overwhelming. We help you navigate this landscape by determining the most effective channels for attracting customers based on your target audience, industry, and goals.
3. Unique Selling Proposition (UTP) Development: A compelling Unique Selling Proposition (USP) is essential for standing out in the digital marketplace. We work with you to develop or update your UTP, ensuring that it resonates with your target audience and differentiates you from competitors.
4. Network Activity Optimization: Maximizing your online presence and engagement is crucial for digital success. We optimize your network activity across various platforms, including social media, search engines, and other digital channels, to enhance visibility, engagement, and conversion rates.

Partner with Yakovenko Agency to develop a comprehensive digital marketing strategy that drives results. From strategic direction and channel selection to UTP development and network activity optimization, we provide the expertise and guidance you need to succeed in the digital landscape. Contact us today to get started.

Benefits from a Marketing and Digital Perspective:

1. Effective Strategy Development: Our digital marketing strategy services empower companies and brands to develop effective strategies tailored to their unique goals and target audience. By aligning marketing efforts with business objectives, clients can maximize the impact of their digital initiatives.
2. Optimized Channel Selection: We help clients identify and leverage the most effective digital channels for attracting and engaging their target customers. From social media and search engines to email marketing and beyond, optimized channel selection ensures efficient allocation of resources for maximum ROI.
3. Enhanced Brand Positioning: Through the development or refinement of a Unique Selling Proposition (USP), clients can differentiate themselves from competitors and strengthen their brand positioning in the digital marketplace. A compelling USP resonates with target audiences and drives engagement and conversion.
4. Increased Online Visibility: By optimizing network activity across digital platforms, clients can enhance their online visibility and reach a wider audience. Increased visibility translates to greater brand awareness, lead generation, and revenue opportunities in the digital space.
5. Data-Driven Decision Making: Our digital marketing strategies are informed by comprehensive data analysis and performance tracking. By leveraging data-driven insights, clients can make informed decisions, refine their strategies, and continuously improve their digital marketing efforts for sustained success.

Partnering with Yakovenko Agency for digital marketing strategy services provides clients with the advantages of effective strategy development, optimized channel selection, enhanced brand positioning, increased online visibility, and data-driven decision making. These benefits empower clients to achieve their marketing objectives and drive business growth in the digital era.