Let’s create a task for debugging 301 redirects to eliminate duplicate page errors.

We will give recommendations on creating a Robots.txt file.

We will adjust the indexing restrictions of individual pages of the site by search robots to optimize the crawling budget.

Let’s limit the possibilities of switching to pages prohibited from indexing.

We will give recommendations on optimizing outgoing links and working with internal link weight.

Let’s check the formation of correct http headers.

Let’s define and configure canonical URLs.

Error pages – let’s check the presence and correct configuration of 404 and 50X error pages.

We will give recommendations on code optimization and site loading speed.

Let’s check the correctness of the site’s functional blocks.

Let’s check the layout and operation of the site on different types of devices.

Let’s check the correct use of meta tags (Title, Description, Keywords).

We will give recommendations on the structure of headings on the page (H1, H2, etc.).

Optimization of images – we will check the addresses of images, give recommendations on the use of Alt and Title attributes.

Let’s check the micro-marking of information on the site: micro-marking of breadcrumbs, organization contacts, profiles in social networks, company logo, micro-marking of products, reviews and rating.

Open Graph protocol and correct display of site pages in social networks.

Like/share/follow social network buttons.

Let’s check the Google Tag Manager connection.

Let’s configure Google Analytics.

Let’s check the ecommerce settings for tracking sales in Google Analytics.

We will set up event tracking through Google Analytics and setting goals.

Configure tracking of 404 server errors.

Let’s check the dynamics of the growth of external links.

We will analyze the naturalness and quality of the external reference mass.

We will give conclusions about the swelling and density of the anchor sheet.

We will help with the search and selection of a contractor for the implementation of the audit.

Support at the stage of implementation of the received recommendations: we will conduct an analysis of the correct implementation of the changes received during the audit.

We will conduct an optimization analysis of key competitors in your region and topic.

We will provide special conditions for monthly cooperation with the SEO ptomotion service. for all clients who decide to order an SEO audit.