We have been delivering commercial messages to brands and companies in response to the demand of their target audience. Targeted, media and contextual advertising – we use a full range of digital advertising tools to deliver the offer to the right user at the right time.

We work with all stages of the sales funnel as part of the PPC service: from recognition to repeat orders. We optimize the indicators of CPL (cost of lead), DRV (proportion of advertising expenses) and ROMI (return on investment in marketing).

Most agencies in the market are action-oriented, not result-oriented. In the PPC product from Yakovenko Agency, the automation of routine processes and the return on investment in advertising are put in the first place.

Our experts manage your money and target audience, not keywords and bids in ad accounts.

Contextual and targeted advertising are tools for attracting customers who are ready to leave an application, order a service, or purchase a product. A wide selection of PPC settings allows you to show ads only to your target audience. PPC is Yakovenko Agency’s own product that automates routine processes.

We optimize business indicators:

CPL – cost of ice

CPO – the cost of the order

DRV – share of advertising costs

ROMI – return on investment in marketing

Our approach

PPC is our approach to setting up contextual advertising and managing ad campaigns aimed at payback and positive ROI. We use a tailored See-Think-Do-Care framework and optimize advertising channels based on the specific tasks of the business and the stage at which its potential customer is.

The See stage is Ignorance

Target audience: wide. The client does not have a need, he does not know about your product or brand, he does not have a stable association of solving this problem with your product.

Objectives: to increase awareness and recognition. Create a memorable image of the company, ensure wide contact of the brand with potential consumers.

The task: to create a need, draw attention to the product, reach a wide group of potential customers with an advertising message.

Tools: media advertising, video advertising, targeted advertising.

KPI : audience reach, number or percentage of interactions, growth of brand recognition, percentage of new visits, number of views of the advertising message.

Contextual and targeted advertising tools we work with

Search advertising

Contextual search ads are personalized text ads that a user sees in response to their search query.

‍Provides the site with the most converting traffic, leads the “hottest” audience with an already formed demand.

Merchandise advertising

Graphic ads with a photo of the product and its main characteristics, which the user sees in the search results. We set up such ads using the Google Shopping tool.

This type of advertising campaigns is especially effective for ecommerce projects.

Banner advertising

A tool that allows you to display banners with your message on various information sites. Flexible targeting settings allow you to show ads based on the interests, socio-demographic and behavioral indicators of the audience.

This is a great tool for increasing brand awareness.

Video advertising

Placing advertising videos on YouTube and other video hosting sites makes it possible to attract the user to the advertising message and create the necessary image of the company in the eyes of the target audience.

The tool works great for product recognition, the cost of viewing is relatively low. There are many formats and flexible targeting settings.

Remarketing and retargeting

Remarketing and retargeting technologies allow you to show ads and select other bidding strategies to audiences who have already visited your site or interacted with your advertising materials (for example, viewed your YouTube video).

‍ This way

you can return users who did not take the intended action on your site or stimulate repeat purchases.

Advertising in social networks

Personalized advertising messages on social networks with the ability to precisely match the target audience based on many parameters: gender, age, geography, interests, marital status, education, place of work and events (for example, engagements). It has many formats and flexible settings.

Great for both building awareness and direct sales.

Marketplaces and price aggregators

Advertising products on marketplaces and platforms for price comparison provides an opportunity to address an audience that is already ready to buy and is at the stage of selection, compares offers and suppliers.

Ads are customized based on your data feed and displayed in the appropriate sections of the advertising platforms.

PPC Contextual Advertising Services

Unlock the power of targeted messaging with Yakovenko Agency’s PPC contextual advertising services. We specialize in delivering highly relevant commercial messages to brands and companies, precisely targeting their desired audience segments at the optimal moment.

Key Benefits:

1. Precise Audience Targeting: Utilizing a full range of digital advertising tools, including targeted, media, and contextual advertising, we ensure that your message reaches the right users at the right time. By segmenting your audience based on demographics, interests, and behaviors, we maximize the effectiveness of your PPC campaigns.
2. Comprehensive Funnel Coverage: Our PPC service covers all stages of the sales funnel, from brand awareness to customer retention. Whether you’re aiming to generate leads, drive conversions, or foster repeat orders, we tailor our strategies to meet your specific objectives and maximize ROI.
3. Optimized Performance Metrics: We prioritize key performance indicators (KPIs) such as Cost Per Lead (CPL), Advertising Spend Ratio (DRV), and Return on Marketing Investment (ROMI). By continuously monitoring and optimizing these metrics, we ensure that your PPC campaigns deliver maximum value and drive measurable results.
4. Data-Driven Approach: Our PPC strategies are informed by data-driven insights and analytics. We leverage advanced targeting options, keyword optimization techniques, and A/B testing methodologies to continually refine and optimize your campaigns for maximum performance and efficiency.
5. Transparent Reporting: We believe in transparency and accountability. Our clients receive detailed reports and analytics that provide visibility into the performance of their PPC campaigns. This allows for informed decision-making and ensures that your advertising budget is being allocated effectively.

Partner with Yakovenko Agency to harness the power of PPC contextual advertising and take your digital marketing efforts to the next level. From audience segmentation to performance optimization, we’re here to help you achieve your goals and drive sustainable growth. Contact us today to get started.

Benefits from a Marketing and Digital Perspective:

1. Targeted Reach: PPC contextual advertising allows clients to precisely target their desired audience segments based on demographics, interests, and online behaviors. This targeted approach ensures that marketing messages reach the most relevant users, increasing the likelihood of engagement and conversion.
2. Cost-Effectiveness: Compared to traditional advertising methods, PPC contextual advertising offers a cost-effective way to reach potential customers. Clients have control over their advertising budget and only pay when users click on their ads, making it a highly efficient and measurable marketing strategy.
3. Immediate Results: With PPC contextual advertising, clients can see immediate results in terms of website traffic, leads, and conversions. Unlike organic methods that can take time to gain traction, PPC campaigns can generate instant visibility and drive action from target audiences.
4. Flexibility and Control: PPC platforms offer clients flexibility and control over their advertising campaigns. They can easily adjust campaign settings, targeting parameters, and budget allocations in real-time to optimize performance and maximize ROI. This agility allows for rapid adaptation to changing market conditions and consumer behaviors.
5. Data-Driven Insights: PPC campaigns provide valuable data and insights that clients can leverage to refine their marketing strategies. Through detailed analytics and reporting, clients gain visibility into key performance metrics such as click-through rates, conversion rates, and return on investment. These insights inform future decision-making and help clients make data-driven optimizations for continued success.

By harnessing the power of PPC contextual advertising, clients can benefit from targeted reach, cost-effectiveness, immediate results, flexibility, control, and data-driven insights. This dynamic marketing strategy empowers clients to achieve their business objectives and drive growth in today’s digital landscape.