Promotion on marketplaces

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Promotion on marketplaces

Amazon, eBay and Etsy

We offer a full range of services for product promotion in the e-commerce sphere — from registration and verification to niche analysis and product promotion.

We provide services for launching products and increasing sales on Amazon, eBay, Etsy and other marketplaces. We help in entering new markets and improving sales figures in existing ones.

Amazon, eBay, Etsy and other marketplaces give business owners the opportunity to multiply their online sales. If you sell products online, these platforms can help you grow your business and increase your income quickly. But without proper marketing experience, you can waste time and even lose money.

Advantages of Amazon, eBay and Etsy

 

These are the best e-commerce platforms in the world, bringing together millions of potential buyers and sellers in one place. A strategic approach to promotion on these marketplaces will take your sales to a new level, with the following key factors contributing to this:

Huge audience

‍Every day more than 30 million buyers actively search for products, you have the opportunity to show them in the search results.

Advertising and promotion become much easier with the help of a number of convenient tools.

Optimization of listings, launch of advertising campaigns and promotions – functionality that will help increase the visibility of your products. According to our data, the average conversion rate on these sites is 3-5 times higher than in any other online store.

A reliable infrastructure for order processing, payment and delivery

You only need to manage the production and delivery of goods, while everything else, including payment processing, is taken care of by the marketplace.

High standards

Guarantee of quality and safety are one of the main reasons for the popularity and trust of customers.

Feedback and evaluation systems

help buyers make an informed choice, which in turn increases loyalty and recognition of your brand.

Amazon

  • 200 million buyers who spend more than $  1 billion every day.  
  • 2.5 million sellers 

eBay

  • 165 million buyers who spend more than $  112 million every day.
  • 25 million sellers

Etsy

  • 30 million buyers who spend from $  112 million every day.
  • 4.4 million sellers

What is included in Yakovenko Agency’s Marketplace Promotion service?

 

The list of basic services may differ depending on the selected marketplace:

1. Preparatory stage for launch

Business and market analysis before launching sales:

  • we will help you choose an online trading platform and figure out where to start;
  • calculate the unit economy and minimize risks;
  • we will check the competitiveness of your product.

Registration support

Difficulties may arise at this stage – so he needs experience, from our side we:
  • we will help prepare documents;
  • we will help to communicate with the technical support of the marketplace;
  • we will go through the process of account registration and verification with you.

2. Increasing sales on marketplaces

Listing promotion:

  • analyze and collect keywords;
  • we make adapted texts for the product taking into account the characteristics and requests of the title (product name), description (product description) and bullets (key characteristics, benefits for the consumer);
  • we will prepare technical tasks for creating photo content for listings;
  • we will work with support (help in solving technical issues);
  • we will make placement according to platform standards for better ranking of the product during the search;
  • we will check the indexation on the ready listing platform;
  • we will make final edits and carry out work on the optimization of the listing to bring it to the leading positions in search queries.

Working with reviews based on analysis of competitor reviews:

  • we will analyze the negative reviews of competitors to eliminate a possible appearance in our offers;
  • add keywords with competitor reviews to the listing to create the most client-oriented description of the listing;
  • we will post positive reviews about the product and work on negative ones.

Creating a BrandPage:

  • we will create brand pages and help with registration on the platform.

Setting up internal tools and attracting external traffic

Our specialists will work on advertising your listing, promote and monitor the process:
  • attraction of external traffic;
  • adjustment and optimization of PRS advertising on the marketplaces themselves (Amazon, Etsy, Ebay).

 

What is the process of launching a marketplace promotion service?

Amazon

  • business and market analysis before launching a sale
  • support during business registration to work with Amazon in the US and Europe
  • promoting listings on Amazon
  • creating a Brand Page
  • Amazon Ads
  • working with reviews
  • other help

Etsy

  • niche audit
  • creation and verification of the seller’s account
  • store design
  • promotion of listings
  • advertising settings and external traffic

Ebay

  • analysis of the competitive environment
  • creation and confirmation of the seller account
  • adjusting the design of the store
  • promoting product listings
  • customizing ads and attracting external traffic advertising and external traffic

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Promotion on marketplaces

Price promotion on Amazon, eBay and Etsy?

The cost depends on the type of work and other factors. You can contact our specialists and find out the cost of promoting your project.

Why is business analysis necessary?

What questions will the analysis answer: What is the difficulty of entering the market? Which products will sell best? From which regions is it more appropriate to start the launch and promotion? What is the level of competition? How to stand out and be competitive based on competitor reviews? What is the projected turnover in the niche. Analysis of delivery types. Conclusions and recommendations on bringing the product/service to the market.

How does the seller register?

We collect all the data about the future project. We communicate with support. We help to collect all the necessary files to create a future store. We warm up the account before the start of sales.

How is product certification checked?

We check products for the need for certification. Certification of toys in Europe and SPSC. Registration of manufacturers with the FDA (food, animal feed, cosmetics, etc.). Notification of CPNP cosmetics in the EU. Confirmation of compliance of cosmetics with the FDA.

What does listing promotion mean?

Amazon What do we do as part of the service? we will analyze keywords and form a semantic core for the listing; create and/or optimize listings; we will write adaptive texts for products taking into account characteristics and search queries (title, description, bullets, Search Terms); with the help of Amazon support, we will free listings from using UPC/GTIN codes; let's check the correctness of the existing indexing of the listing. Ebay What do we do as part of the service? analysis of semantics and collection of semantic core for listing; preparation of optimized texts taking into account the characteristics of goods for customer requests and title, description; creation of photo content (photo processing/infographics/photo instructions, etc.); creation of HTML listing template; uploading content to eBay (listing); communicating with eBay support; creating a StoreFront (brand page). Etsy What do we do as part of the service? preparation of optimized texts for the product taking into account technical characteristics and labels; creation of photo content (photo processing/infographics/photo instructions, etc.); creation of stock coupons for listings; constant updating of listings and addition of new ones; communication with Etsy support; technical assistance.

Let's work together just drop us a line - expertpromotionsseo@gmail.com

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