The peculiarity of the SEO promotion service is that we do not divide the work into strict stages of site optimization, but conduct them in parallel. This allows for more rational use of team resources, faster response to changes and achieving results in search engine optimization.
Personal promotion strategy
What shall we do?
We will analyze the overall visibility of the site based on a wide list of relevant user requests.
We will conduct a competitor analysis in order to understand how the topic looks in the search and which factors should be worked on first of all.
Let’s analyze the structure of leader sites in the niche and their link profile.
We will analyze demand and seasonality.
Based on the received data, we will draw up a promotion strategy, a detailed work plan for the first months and a forecast of organic traffic from search engines.
The result : an understanding of the strengths and weaknesses of competitors, a clear strategy for promoting the site, a prioritized work plan – whether it is the promotion of an online store or a service site
Technical audit of the site
What shall we do?
During the audit, we check 260+ factors divided into 5 main stages:
Site structure.
Internal analysis of the technical component.
Content analysis.
Integration with search engines and social networks.
Setting up web analytics systems.
The result: a clearly structured technical task to correct all errors on the site. You can order an SEO audit separately from the main service.
Deep processing of semantics
What are we doing?
We compile a complete list of search queries in order to cover the demand in the topic as much as possible.
We divide requests into clusters, based on which categories and landing pages will be formed.
We determine the frequency and competition in search results for each cluster of search queries, taking into account the region and seasonality. We will rely on this data to prioritize the tasks of creating landing pages and changing the structure of the site to achieve the set KPIs.
The result: a complete list of search queries by which potential users can search for your goods or services on the Internet. All queries are collected in clusters and prioritized according to how to overtake your competitors in the search faster and cheaper.
Development of site structure and list of landing pages
What shall we do?
Based on the collected semantic core, we develop the structure of the site.
We create a detailed technical task for the formation of categories, subcategories, filters and landing pages on the site.
The result: a detailed technical task to create site pages with the semantic core in mind, so as to receive the maximum amount of relevant traffic.
Internal linking and increasing the reference mass
What are we doing?
We are developing a technical task for internal linking to correctly distribute the internal link weight between landing pages, depending on the frequency and competitiveness of search queries.
We use risk-free methodologies for working with external links, excluding the possibility of falling under search engine filters.
Yakovenko Agency has its own link building department, we independently collect donor bases and do not use automatic purchase of links. This allows us to fully control the quality of links and the dynamics of their occurrence.
The result: increased site visibility due to increased link weight from relevant resources. Terms of reference for the implementation of correct internal linking.
Recommendations for increasing the conversion and usability of the site
What are we doing?
Specialists analyze the behavior of users on the site and formulate technical tasks for finalizing the design and functionality of the site with the aim of:
Keeping the user on the site and not returning him to the search results.
Reduction in the bounce rate (the number of users who left the site after viewing only one page or within the first 30 seconds).
Increasing the length of stay on the page.
Increasing the number of requests through feedback forms on the site.
The result: a set of detailed technical tasks that will help improve user interaction with the site, increase the site conversion rate and reduce the bounce rate, make the site more attractive for users, and therefore for search engines.
Content factors
What are we doing?
We are developing a technical task for writing texts for landing pages.
Yakovenko Agency’s own copywriting department writes texts in accordance with technical tasks from an SEO specialist.
Depending on the tariff, the client can carry out from 1 to 3 iterations of corrections of each text.
If the client has its own copywriters, we can limit ourselves only to the preparation of technical tasks for the creation of texts.
The result: ready-made high-quality texts that are written taking into account the demand and are already optimized for search engines.
And, yes, no “buy plastic windows in Kyiv”. We know how to make texts useful for both humans and search engines.
Commercial factors
What are we doing?
Based on the client’s information, we work out commercial factors:
Representation of the assortment in compliance with technical requirements.
Availability of terms of payment, product delivery and warranty service.
Recommendations for encouraging feedback from customers and working with them
Representation of promotional offers, information about discounts and the loyalty system.
Result: the site always has up-to-date information about products, terms of payment and delivery. Website visitors are correctly informed about discounts and promotional offers. Reviews increase the loyalty of visitors.
Social factors
What are we doing?
We compile a list of relevant sites for company registration and submission of social signals to search engines. Examples of services: Google My Business, forums and company directories. We give recommendations for the design of pages on the most trafficked sites.
The result: an increase in the number of points of contact with a potential buyer on the Internet, which positively affects the overall visibility of the site.
Monitoring of key site parameters
What are we doing?
Regularly using our own scripts and services of the Yakovenko Agency we monitor the state of key site parameters: content availability, page indexing by search engines, metatag changes, server responses, links, etc. We monitor more than 150 indicators that influence the site’s promotion to the top and user interaction with it.
The result: constant monitoring and timely correction of errors on the site. Minimizing the risks of being crawled by search engines.
KPI control and reporting
What are we doing?
For full transparency of our cooperation, we have developed personal reports, which allows you to track key site metrics, the current status of our specialists’ tasks, legal documents and other important project indicators in real time. We can also agree on an individual reporting and data visualization format.
The result: the client’s individual account is available 24/7. You always know what is happening with your project, what specialists are working on and what result it gives.
