SEO at the site development stage

Analysis and preparation of an additional technical task for site optimization even before launch. ‍We will help take into account the requirements of search engines and lay the foundation for further promotion of the new resource, saving time and money.

Sites are created to attract users. Despite the obvious logic, site owners and developers very rarely involve SEO specialists at the first stage. As a result, this makes the process of promoting a new site longer and more expensive.
‍So why not anticipate all SEO recommendations at the development stage to make a site that takes into account the requirements of search engines and the demand of potential customers?

Why is SEO needed at the site development stage?

 

Consider search demand

Do not work blindly, but already at the first stages, focus on the search demand and successful practices of competitors. This will help to get a result after the project is launched.

Immediately make an SEO-friendly site

It allows you to predict most of all search engine recommendations, which will make the site “search engine friendly” from the beginning and save the budget during further promotion.

Prevent mistakes that will negatively affect further promotion

It allows you to correctly change the current or design structure of the site, close all that are not useful for the promotion of the page even before the site is released to public access, which is simpler and cheaper than making changes after the site is indexed.

Do not lose the performance of the old site

Keep the performance of the old site (if available) and minimize the loss of traffic when changing the CMS or transferring the site from the old domain to a new one.

What we do as part of the SEO service at the development stage

 

We study the peculiarities of business

We conduct research, request the necessary information (regarding products, set of services, assortment), study information on the old website (if available).
 

We analyze the key requests in the topic

We analyze the key requests in the topic (statistics services, search results) and correlate them with the products/services provided by the business. We verify whether the goods/services for the identified search queries are available.
 

We analyze competitor sites

Competitor analysis is necessary to understand the specifics of the subject, create a site structure, and understand the strengths and weaknesses of competitors.

 

We create the structure of the site

Based on information from the client, analysis of search demand, analysis of competitor sites, we create the structure of the future site, which will be focused on maximum coverage of the target audience.

 

We are preparing a technical task for the internal optimization of the site

We prepare a detailed and clear technical task to take into account all the necessary requirements for site optimization from the point of view of search engines.

 

We compare the information on the new and old site

We analyze and compare the content, meta-tags, refinements and content of the old and new site. We are preparing a detailed technical task for setting up redirects and transferring all the necessary information to the new site.

 

We monitor the implementation of the provided recommendations

Implementation control is carried out by a responsible specialist after the implementation of changes on the site. Each project is individual and not similar to others, so only a specialist, focusing on the client’s goals, will be able to adequately assess the state of the site at the current stage and compile a list of necessary actions.

Which includes the site optimization task at the development stage

 

  1. Site optimization task at the development stage: At Yakovenko Agency, we prioritize site optimization tasks during the development stage to ensure that your website is built with search engine visibility in mind, setting a strong foundation for future SEO efforts.
  2. Gathering a broad semantic core based on demand in search engines: Our team conducts thorough research to gather a comprehensive semantic core tailored to your target audience’s search intent, ensuring that your website ranks well for relevant keywords and attracts organic traffic.
  3. The structure and methodology of creating URLs: We meticulously design URL structures using industry best practices and SEO-friendly methodologies to enhance crawlability, indexability, and user experience, laying the groundwork for improved search engine rankings.
  4. Implementation of multilingual and multiregional site (if necessary): If your business requires multilingual or multiregional capabilities, we seamlessly implement these features to expand your reach and cater to diverse audiences, enhancing user engagement and global visibility.
  5. Internal link map: Our experts craft an internal linking strategy to establish logical connections between pages, improve navigation, and distribute link equity effectively throughout your website, maximizing crawlability and enhancing user experience.
  6. Setting up web analytics systems: We configure robust web analytics systems such as Google Analytics to track key performance indicators, monitor user behavior, and gain actionable insights, enabling data-driven decision-making and continuous optimization.
  7. Configuring the secure HTTPS protocol: Yakovenko Agency ensures the security and trustworthiness of your website by configuring the HTTPS protocol, encrypting data transmission, and providing a safe browsing experience for your visitors, bolstering your site’s credibility and protecting sensitive information.
  8. Development of the site structure: Yakovenko Agency meticulously plans and develops the site structure, ensuring logical organization and intuitive navigation for visitors, which enhances user experience and facilitates search engine indexing and ranking.
  9. Site navigation: implementation of breadcrumbs, XML and HTML site maps: We implement breadcrumbs, XML, and HTML sitemaps to improve site navigation and assist search engines in comprehensively indexing your website, enhancing accessibility and facilitating user engagement.
  10. Optimization of Title, Description tags, H1 headings, and image attributes (Alt, Title): Our team optimizes crucial on-page elements including Title tags, meta descriptions, H1 headings, and image attributes such as Alt and Title tags, to improve search engine visibility, relevance, and user experience, maximizing organic traffic and click-through rates.
  11. Page markup, integration with search engines and social networks: We meticulously markup web pages with structured data, facilitating seamless integration with search engines and social networks, which enhances visibility in search results and encourages social sharing, ultimately driving more traffic to your site.
  12. Transferring information from the old site to the new one and setting up redirects correctly: Yakovenko Agency ensures smooth transition during website migration by transferring relevant information from the old site to the new one, while also setting up 301 redirects correctly to maintain SEO equity, preserve rankings, and minimize potential disruptions to user experience and search engine visibility.
  13. Distribution of semantics by landing pages: Yakovenko Agency strategically allocates semantic keywords to relevant landing pages, ensuring each page targets specific search queries effectively, maximizing relevance and improving search engine rankings.
  14. Recommendations for types of filters and optimization of filtering pages: We provide tailored recommendations for the types of filters to implement based on user behavior and preferences, optimizing filtering pages to enhance user experience, streamline navigation, and improve conversion rates.
  15. Technical tasks for copywriters to prepare content: Our technical specialists provide detailed technical tasks to copywriters, outlining specific requirements and guidelines for creating SEO-friendly content that aligns with keyword strategies, engages users, and satisfies search engine algorithms.
  16. Recommendations for site optimization for different types of devices and browsers: Yakovenko Agency offers recommendations for optimizing site performance and usability across various devices and browsers, ensuring seamless functionality, responsiveness, and compatibility to provide a consistent user experience across all platforms.
  17. Basic recommendations for improving usability and conversion on the site: We offer basic recommendations for enhancing site usability and conversion rates, including optimizing page layouts, simplifying navigation, improving call-to-action placement, and enhancing checkout processes, ultimately maximizing user engagement and driving conversions.
  18. Implementation support and consultation with a technical specialist: Our team provides comprehensive implementation support and one-on-one consultations with technical specialists to ensure seamless execution of recommended strategies and solutions, addressing any technical challenges or queries to optimize site performance and achieve desired outcomes.

Get a free audit

  • Performance

    Clients always come after seeing case studies and portfolios. They start working with the agency thanks to a clear proposal and a good strategy for the "Search Promotion" service.

  • Expertise

    SEO site optimization is a long process. We reduce risks, we will be able to quickly replace a specialist or a team, we have probably already implemented a project in your topic.

  • Process

    The list of works, their meaning and priority are always clear to the client and agreed with him. We are flexible and ready to change plans.

Our Benefits

Yakovenko Agency strives to become the leading company in Eastern Europe providing search engine optimization, contextual advertising and other types of effective online advertising.

  • Focus on results

  • Honesty and openness

  • Team spirit

SEO at the site development stage

Why is SEO important at the site development stage?

Integrating SEO considerations during the site development stage is crucial for laying a strong foundation for future success. By analyzing and preparing an additional technical task for site optimization prior to launch, Yakovenko Agency ensures that the new resource aligns with the requirements of search engines. This proactive approach not only saves time and money but also sets the stage for effective promotion and visibility in search results.

How does Yakovenko Agency assist in SEO analysis and preparation during site development?

Yakovenko Agency offers comprehensive support in analyzing and preparing an additional technical task for site optimization before launch. Our expert team conducts thorough audits to identify opportunities for optimization and ensures that the site meets search engine requirements. By integrating SEO best practices early in the development process, we help clients maximize their online visibility and achieve long-term success.

What are the benefits of considering SEO during the site development stage?

Considering SEO during the site development stage offers numerous benefits for businesses. By addressing optimization requirements upfront, Yakovenko Agency helps clients establish a solid foundation for future growth. This proactive approach not only improves the site's visibility in search results but also enhances user experience, increases organic traffic, and drives long-term ROI.

How does integrating SEO early save time and money for businesses?

Integrating SEO considerations early in the site development process can save businesses both time and money in the long run. By addressing optimization requirements before launch, Yakovenko Agency helps prevent costly rework and ensures that the site is well-positioned for success from the outset. This proactive approach minimizes the need for extensive post-launch optimization efforts, allowing businesses to focus their resources on growth and expansion.

What role does Yakovenko Agency play in laying the foundation for site promotion through early SEO integration?

Yakovenko Agency plays a pivotal role in laying the foundation for site promotion by integrating SEO considerations early in the development process. Our team works closely with clients to analyze their needs, identify optimization opportunities, and prepare a comprehensive technical task for site optimization. By aligning the site with search engine requirements before launch, we empower businesses to achieve greater visibility, traffic, and success online.

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